Jack Martin Email

Design determines the outcome.

I run design as a business unit: research first, accountable to the numbers, and deliberate about the experience.

Most recently Associate Director of User Experience at Sentry Insurance.

See the work Read the why
+6%
close rate on a rebuilt point of sale
3×
add-on selection from one moved decision
+9%
revenue per quote from one screen
100%
team retention through an acquisition integration

Start here

A few ways in.

01 · Work See the work Four times design moved the business, with the numbers. Open → 02 · Approach How I build orgs Operating model, teams that stay, and AI in the pipeline. Open →

About

Design that earns its place in the business.

I lead hands-on: I set the craft bar and run critique, and I stay on the hardest problems. I start from the business need and prove direction with research.

More about how I work →

Most recently

Associate Director, User Experience, Sentry Insurance

Based in Nashville; open to remote.

NN/g UX ManagementHBS OnlineBFA, Digital Arts

What people say

“Jack consistently impressed me with his talent, attention to detail, and his ability to ask smart, probing questions about creative direction and customer needs. … He’s a relationship builder, a smart manager and leader.”

Todd Pruyn Creative Leadership, Operations & Strategy · managed Jack directly at Activision

As featured in Digital Insurance “The General’s Jack Martin: How tech is changing customer experience”