The original copy passed to us was too complex and lengthy to work on social. We advised the digital marketing team to simplify which they did to great effect. The screenshots were passed to us from the developer, but they needed to be cropped to come across right on Instagram. After the copy and images were locked in, we chose to go with an art first look to grab the viewers attention. Destiny 2 is a bright and beautiful game. We wanted to make sure that came across in this initiative. These worked so well we did another round in the exact same style.
This content was designed while working at Activision publishing, and does not belong to me.